Privacy Policy

Last updated: October 2026

Smart Moves Chess ("we", "our", or "us", founded 2013) respects your privacy and is committed to protecting your personal data. This privacy policy informs you how we look after your personal data when you visit our website (www.smartmoveschess.com), subscribe to educational communications, or purchase licenses and supplies.

1. Information We Collect

We collect contact information (such as name and email address) solely when voluntarily provided through our sample lesson forms, contact inquiries, or curriculum licensing. When purchasing physical merchandise or supplies, shipping addresses are collected exclusively for package delivery.

2. Cookieless Website & Analytics (ePrivacy Compliance)

We do not deploy tracking, advertising, or profiling cookies. Our website utilizes Cloudflare Web Analytics, which is strictly cookieless, non-invasive, and does not record persistent identifiers across devices or sessions. Because we do not set non-essential cookies, our site does not display intrusive cookie consent banners.

3. Trusted Third-Party Sub-Processors

To deliver our services efficiently and securely, we partner with industry-standard, compliant sub-processors under strict data minimization guidelines:

• Stripe (Payments & Billing): Processes payment transactions and subscription billing under PCI-DSS Level 1 compliance. Smart Moves Chess never handles or stores full credit card numbers or CVVs.
• Brevo (Email Communications & CRM): Manages newsletter subscriptions, sample lesson fulfillments, educational onboarding drips, and statutory opt-in/opt-out suppression lists under GDPR and ISO 27001 standards.
• Printful (On-Demand Merch Fulfillment): Receives shipping addresses directly from Stripe Checkout solely to print, package, and mail physical Chess Gifts.
• Cloudflare (Hosting & Security): Provides edge content delivery, DNS, and privacy-friendly Turnstile bot defense.

4. Child Privacy (COPPA & GDPR-K Compliance)

Our website, curricula, and store are designed for adult school administrators, preschool directors, classroom educators, and parents. We strictly prohibit child accounts and do not knowingly collect personal information directly from children under the age of 13.

5. Your Rights (GDPR / CCPA / CAN-SPAM)

You have the statutory right to request access to, correction of, or complete erasure (deletion) of your personal data. You may opt out of automated emails at any time using the 1-click unsubscribe link in any email footer or by visiting our Unsubscribe page. To exercise your data subject rights, please contact info@smartmoveschess.com.